Kivivi Blog

Beauty|Personal Care|Wellness|Health|Fitness|Diet|Nutrition 
Filed under

Survey

 

Salon/Spa Industry Reports Positive Outlook

For the first time in 2009, salon/spa owners reported a net increase in service sales, meaning more owners reported higher sales than lower sales. Thirty-eight percent of salon/spa owners reported an increase in same-store service sales between the third quarters of 2008 and 2009, while 36% reported a sales decline.

Although salon/spa owners reported an improvement in service sales in the third quarter, they continued to report soft retail sales. Forty-seven percent of salon/spa owners reported lower retail sales in the third quarter while 36% of salon/spa owners reported higher retail sales between the third quarters of 2008 and 2009.

Salon/spa owners are also much more optimistic about stronger retail sales in the months ahead. Sixty-one percent of salon/spa owners said they expect to have higher retail sales in six months (compared to the same period in the previous year. In comparison, just 9% expect their retail sales to decline in six months (compared to the same period in the previous year).

Read the detailed story via beautypackaging.com

Filed under  //   Salon   Spa   Survey  
Posted by Kivivi 

Comments [0]

Latest Spa Consumer Trends

This research by Coyle Hospitality Group also includes insights on the following:
  • Most booked treatments - Massage
  • Factors influencing spa-goers' enjoyment - Relaxation
  • Importance of specific spa facility offerings and spa attributes - Relaxation room, Cleanliness
  • Spa guest loyalty
  • Spa purchases
  • Gift certificate purchases - In location
  • Choices that would provide the most value to their overall spa experience - Bargain/discounted prices
  • Where the spa goers look for spa deals, packages and offers - Online
Read the entire research via coylehospitality.com

 

Filed under  //   Spa   Survey   Trends  
Posted by Kivivi 

Comments [0]

2009 Massage Therapy Consumer Survey findings

Thirty-two percent of Americans get massages for medical and health reasons, according to the 13th annual consumer survey sponsored by the American Massage Therapy Association® (AMTA®), compared to 31 percent last year.

  • Twenty-five percent of Americans ages 35-44 have talked to their doctor or healthcare provider about massage therapy this year, compared to 14 percent in 2008.
  • Seeking a massage for medical or health reasons is now tied with relaxation and stress reduction as the top reasons why Americans get massages.
  • Of those who discussed massage therapy with their doctors, 52 percent say their doctor strongly recommended/encouraged them to get a massage.
  • Eighty-six percent of Americans agree that massage can be effective in reducing pain.
  • Eighty-five percent of people agree that massage can be beneficial to your health and wellness.

Massage therapy for stress reduction

  • This year, 32 percent of Americans said they got a massage for stress and/or relaxation in the last five years; compared to 36 percent last year.
  • Fifty-seven percent of Americans say they are more stressed this year than they were a year ago.

Massage therapy and Income

  • Forty-seven percent of those making $35,000 to $50,000 a year say they have considered massage to manage stress.
  • Thirty-four percent of those making less than $35,000 a year got massage for medical/health reasons. This group is the second largest income bracket of those who had a massage for medical/health reasons.
  • Forty-nine percent of those making $75,000 to $100,000 choose massage for medical or health reasons.

Older Americans are most likely to seek massage for its medical and health benefits rather than for relaxation or stress reduction

Older Americans are most likely to seek massage for its medical and health benefits rather than for relaxation or stress reduction

  • Among those who have had a massage in the last five years, 41 percent of those over 65 years of age and 41 percent of those between the ages of 55 and 64 received their last massage for medical or health reasons.
  • In contrast, only 13 percent of those over 65 and 28 percent of those ages 55 to 64 had massage for relaxation/stress reduction.

Massage considerations and recommendations

  • Fifty-seven percent of 35-44 year olds who had a massage in the previous 12 months have considered massage to manage stress.
  • Sixty-two percent of Americans have or would recommend massage therapy to a relative or someone else they know.

 

Filed under  //   Massage Therapy   Survey  
Posted by Kivivi 

Comments [0]

Which "beauty" services are you "most likely" to cut back on, given the current economy?

Vote at the link below and see immediately what others are thinking.

http://twtpoll.com/pn9o0n

Filed under  //   Beauty   Poll   Survey   Trends  
Posted by Kivivi 

Comments [0]

How likely are we to consult fitness and nutrition professionals for help?

Posted by Kivivi 

Comments [0]

Women sacrifice food before cosmetics

Posted by Kivivi 

Comments [0]

The Potential For Organic And Eco-Friendly Beauty

Posted by Kivivi 

Comments [0]

Who's Online and What Are They Doing There?

Posted by Kivivi 

Comments [0]